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Protecting Your Product's Name

Protecting Your Product's Name
Brutus - Sun Apr 01, 2012 @ 09:32PM
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If your business sells products of any kind and you want them to be recognized by name, kind of like how everyone knows what a Pepsi or Big Mac is, you have to get a trademark.

Here is an article about how Blue Ocean Capital got the trademark name for the Brush Gripper:

In summary, they first looked up the name Brush Gripper and BrushGripper with the United States Patent and Trademark Office (USPTO). Then they found they could use the name because it didn't come up in a search on the USPTOs site. Then they started putting "TM" behind the Brush Gripper name to let everyone know they were using it first, and then finally they filed for the mark. Next thing you know, they had the name all to themselves and a registered name and number. It is all pretty easy. A few hours of reading at the USPTO web site and just about anyone can file for a trademark all by themselves.

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